If you are a digital marketer, you know how the SEO (search engine optimization) rules in the field keep changing. 2023 has seen many strategic updates in the SEO features that we are using in 2024, and the trend keeps moving forward. So if you have an online marketing company in India, it is inevitable for us to know the latest SEO trends in digital marketing in India.

The latest SEO trends for 2024 indicate that although your webpage is performing well today, it might show performance issues in the future. However, you can adapt to the new SEO changes by either reorganizing your strategies or seeking professional SEO assistance. 

So let’s dive in and check out the latest SEO trends that can shape the future of  SEO marketing.

SEO Trends in Digital Marketing in India

E-A-T is now E-E-A-T

Google’s search algorithm and Google Search Quality Rater Guidelines help you improve your visibility on the Google search engine.

The E-A-T (Expertise, Authoritativeness, Trustworthiness) helps Google identify whether your content is reliable and authentic enough for a higher ranking. However, the new E ( Experience) in the E-A-T ensures that your content is credible and of high value. E-E-A-T is now the new benchmark for creating high-quality content that will rank high in Google searches.

Adapting Methods

Make sure you follow these points to adapt to the new E-E-A-T in SEO.

  • Share original and verifiable human-written information. 
  • Bring forth real life events and experiences. 
  • Use the best technical SEO practices and optimize your site’s viewer experience.

Zero-Click Search Experiences

Most Google searches result in users leaving the page and not clicking any of the CTAs or links. With AI-bots answering queries, this number has risen even more. So, what’s the solution?

Adapting Methods

  • Add questions in a header and answer them as part of your content strategy.
  • Add mini-FAQs in relevant areas.
  • “How-To” guides help clients know your product well.
  • Enhance domain authority by updating your content and website back-end. 

The Core Web Vitals

In 2024, Google’s Core Web Vitals became a crucial factor for ranking websites. Based on user experiences, Core Web Vitals monitors your page loading speeds and user interactions as factors to determine your page ranking.

Adapting Methods

  • Use the Google Page Speed Insights tool to monitor your site’s performance.
  • A caching plugin tool helps boost your site.
  • Avoid using PNGs and GIFs. Use JPGs and videos instead.
  • A cloud-based Content Delivery Network (CDN) can store your content.
  • Discard unused third-party imports.

Content Refresh and Revitalization

Regular updates to your website’s content are of utmost importance in today’s ever-evolving SEO marketing scenario. Websites can take help of free website audit services provided by digital marketing companies to identify and upgrade outdated citations, and discard broken URLs. Also, you need to update the internal and external links provided on your website.

Adapting Methods

  • Research new keywords and add them to your older content to make them visible in searches.
  • Add relevant topics along with keywords to your older content to keep it fresh and readable. Include smaller paragraphs and sections with headers to enhance your content’s readability.
  • Replace old images with new ones and add a keyword-included alt text. 
  • Add and upgrade title tags and meta descriptions.

Local SEO 

With the increased use of mobile searches in nearby locations, local SEO would be an important part of marketing for offline businesses. 

Adapting Methods

  • Add local events and services to your site.
  • Use relevant local publications to get citations and mentions.
  • Share your business data with local data aggregators.
  • Use Google My Business listing to optimize your site.
  • Boost positive reviews 

Visual Searching

Visual Search method uses photos and screenshots to search for information online. AI tools can recognize images and read their context, helping search engines like Google, Amazon, Bing, etc. search for information about similar images that the user might want to know. Shopping and e-commerce websites use AI recognition tools to enhance the user’s visual searching experience and elevate conversion rates and sales.

Adapting Methods

  • Optimize images using standard SEO rules, like using alt text and descriptive filenames.
  • Use images with keyword-optimized text on your site.
  • Explore visual search tools like Google Lens and use them to search for information about your product catalog.

To Conclude

As the world of digital marketing changes with new and updated SEO features, marketers need to stay updated with the latest SEO trends in digital marketing in India and adapt them to their business marketing strategies. 

Search for an online search engine marketing agency near me to find out the best SEO agencies that can partner with you to use the best SEO practices to enhance your website’s visibility and make profits.

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